<html xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:st1="urn:schemas-microsoft-com:office:smarttags" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=us-ascii">
<meta name=Generator content="Microsoft Word 11 (filtered medium)">
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="country-region"/>
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="PostalCode"/>
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="State"/>
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="City"/>
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="Street"/>
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="address"/>
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="PlaceType"/>
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="PlaceName"/>
<o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="place"/>
<!--[if !mso]>
<style>
st1\:*{behavior:url(#default#ieooui) }
</style>
<![endif]-->
<style>
<!--
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman";}
a:link, span.MsoHyperlink
{color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{color:purple;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:Arial;
color:windowtext;}
@page Section1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.5in;}
div.Section1
{page:Section1;}
-->
</style>
</head>
<body lang=EN-US link=blue vlink=purple>
<div class=Section1>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Dear all <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Good to consider the Chinese solar hot water effort as
well...<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Higher energy prices drive use... <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>The growth in sales in solar hot water in <st1:country-region w:st="on"><st1:place
w:st="on">China</st1:place></st1:country-region> has averaged 55% a year since
1999 (Martinot, 2006). The top ten companies control less than 20% of the
market, a very competitive marketplace. Prices are very low, typically about
$100 m<sup>2</sup>, although some systems reach $300 m<sup>2</sup>.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='line-height:150%'><b><font size=3
face="Times New Roman"><span style='font-size:12.0pt;line-height:150%;
font-weight:bold'>Table 2. Thermal solar glazed collectors installed</span></font></b>
(thousands of square meters, 2004) <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:4.4pt'><st1:place w:st="on"><st1:country-region
w:st="on"><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>China</span></font></st1:country-region></st1:place>* 15,000 <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><st1:place w:st="on"><st1:country-region
w:st="on"><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Germany</span></font></st1:country-region></st1:place> 750 <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><st1:place w:st="on"><st1:country-region
w:st="on"><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Greece</span></font></st1:country-region></st1:place> 215 <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><st1:place w:st="on"><st1:country-region
w:st="on"><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Austria</span></font></st1:country-region></st1:place> 183 <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><st1:place w:st="on"><st1:country-region
w:st="on"><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Italy</span></font></st1:country-region></st1:place> 58 <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><st1:place w:st="on"><st1:country-region
w:st="on"><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Netherlands</span></font></st1:country-region></st1:place> 26 <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><st1:place w:st="on"><st1:country-region
w:st="on"><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Sweden</span></font></st1:country-region></st1:place> 20 <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><st1:place w:st="on"><st1:country-region
w:st="on"><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>U.S.</span></font></st1:country-region></st1:place>
18 <o:p></o:p></p>
<p class=MsoNormal style='margin-left:4.4pt'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>*2005 <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>From: David A. Bainbridge. 2007. <b><span style='font-weight:bold'>Solar
Hot Water: A Management Failure of the American Utilities. </span></b>Proceedings
of the Society for Advancement of Management<b><span style='font-weight:bold'><o:p></o:p></span></b></span></font></p>
<p class=MsoNormal><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-style:italic'>International Business Conference</span></font></i>,
<st1:place w:st="on"><st1:City w:st="on">Las Vegas</st1:City></st1:place>.
March 25-28, 2007. <o:p></o:p></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Conference Theme: Global Challenges and Governance.<font color=black><span
style='color:black'><o:p></o:p></span></font></span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Some interesting work on integrated collector systems
(formerly called IPSWH) in <st1:place w:st="on">Europe</st1:place> suggests
they may be competitive in colder areas. My old book is now free on line at <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>http://www.builditsolar.com/Projects/WaterHeating/ISPWH/ispwh.htm<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>David A. Bainbridge<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Associate Professor, Sustainable Management<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Marshall Goldsmith School of Management<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Business & Management Division<o:p></o:p></span></font></p>
<p class=MsoNormal><st1:place w:st="on"><st1:PlaceName w:st="on"><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Alliant</span></font></st1:PlaceName>
<st1:PlaceName w:st="on">International</st1:PlaceName> <st1:PlaceType w:st="on">University</st1:PlaceType></st1:place><o:p></o:p></p>
<p class=MsoNormal><st1:Street w:st="on"><st1:address w:st="on"><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>10455 Pomerado Road</span></font></st1:address></st1:Street><o:p></o:p></p>
<p class=MsoNormal><st1:place w:st="on"><st1:City w:st="on"><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>San Diego</span></font></st1:City>,
<st1:State w:st="on">CA</st1:State> <st1:PostalCode w:st="on">92131</st1:PostalCode></st1:place><o:p></o:p></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>(858) 635-4616 (858) 635 4528 fax<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>WEB: marshallgoldsmith.alliant.edu</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span><o:p></o:p></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
</body>
</html>